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New Balance ambassador Sadio Mane crowned King of Africa!

Sports major New Balance’s ambassador Sadio Mané has been named the 2019 African Football Player of the Year – completing an unreal year in New Balance’s Furon boots for the Senegalese forward.

The Liverpool FC attacker finished the 2018/19 domestic season as the joint golden boot winner and lifted the UEFA Champions League, FIFA World Club Cup and UEFA Super Cup trophies in 2019.

2019’s Africa Cup of Nations tournament also saw Sadio reach the final with his native Senegal. Sadio is up and running in the 2019/20 season and already has 15 goals across all competitions. New Balance is celebrating Sadio’s achievement with billboard displays in both Liverpool and Senegal’s capital, Dakar!

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