Italian Serie A giants FC Internazionale Milano and Nilox, the Italian sports and outdoor technology brand of the Esprinet Group, have announced that they have renewed the Partnership agreement started last season. Nilox remains the first and only Official Electric Mobility Partner in the Club’s history for the next three years.
Nilox, leader in the Italian e-board market in 2017, has chosen to carry on working with Inter, the club with the highest number of spectators at any stadium in Italy. The goal is to continue the path started last season, continually increasing its brand awareness through the visibility at the stadium along with other activities.
According to the partnership, Nilox can be seen in the Pitch-side LED displays and on the Maxi-screens not only during the 90 minutes of matches played at San Siro, but also during extra-time with a total domination and absolute exposure. As Electric Mobility partner, products from the Nilox e-line (hoverboards, scooters, skateboards and electric bikes) will be made available to the Inter players to get round the city in a green, fun and flexible way.
“The winning nature of this partnership was clearly shown last season,” explained Giorgio Brambilla, Inter Sales&Partnership Management Director. “We are happy to continue the route undertaken with Nilox, a relationship which allows both of us to grow and be positioned in the relevant market as a valid business and multilevel entertainment model. The longstanding nature of this agreement enables us to plan the next steps together and study new initiatives that will continue to arouse more curiosity and satisfy supporters and fans.”
“Last year we launched five new models of e-bike, two electric scooters, in addition to having renewed the design of our hoverboard, best-seller product in the e-board market. Our partnership with Inter brought us great results in terms of visibility and brand awareness, something which generated interesting business opportunities both in Italy and abroad, as well as synergies with the other partners of the club. For this year, we have planned other announcements and we are sure that our collaboration will continue to give us great satisfaction,” commented Michele Bertacco, Nilox Brand Director.