In a first, exceptional endorsement of a broader stylistic project, Parma Calcio 1913 wears STRIPE iD 2019, for the first time.
The new range of leisurewear garments sporting the Erreà Sport logo is characterised by the iconic and totally customised stripe. As a result of this special collection, Parma Calcio will be among the first clubs in Italy’s Serie A, the top tier of Italian football, to be able to stamp and express its own identity on the stripe’s motif, customised to the club’s own specifications in every single detail.
The name of the range, i.e. STRIPE IDENTITY, itself underscores how the new stripe and all the elements that form part of it can, from now on, constitute an innovative space for customisation, an additional area in which it is possible to construct and communicate one’s own image in the best possible way.
With strong and obvious echoes of this 2018-2019 season’s third shirt, that has proved so successful among employees and supporters alike, the STRIPE iD garments, dedicated to the Parma team, have a black background on which the stripe is printed along the sleeves and shorts, with yellow and blue edgings. Inside the stripe, the words Parma Calcio in white and in upper case are repeated, nestled in between the Erreà logos.
A basic, elegant style, in which careful attention has been paid to the smallest detail and one that pre-empts next season’s trends.
The promotional campaign, speaks a language that is modern, spontaneous and more than ever contemporary, capable of exalting to the utmost the style of garments that are vintage, yet highly innovative.
A refined range created for Parma Calcio, one that does not want to simply ride the wave of the fashion of the moment, but to enhance to the utmost the culture of customisation, Erreà’s true strong point, and to involve in an even deeper way clubs, that with their inspiration are called upon to be an increasingly integrated and active part of the creative process.