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Pixel instead of polyester: the digital jerseys from adidas and EA SPORTS!

The latest jersey collection by adidas is guaranteed to be missing in every wardrobe – because the jerseys it contains are not made of fabric but of digital pixels. Together with Electronic Arts, the Herzogenaurach-based design team has unveiled spokespersons of well-known clubs, all of whom will be featured in FIFA Ultimate Team mode for the EA SPORTS FIFA 18 on PlayStation 4, Xbox One and PC.

The Jerseys collection by Manchester United, FC Bayern Munich, Juventus Turino and Real Madrid is an absolute innovation for adidas Football: the finished designs now flicker across screens around the world instead of stoking stadium air. In addition to the official home and away jerseys and the jerseys for the UEFA Champions League, they are the fourth jerseys of four European top clubs.

The red air cushions of the Allianz Arena, which light up from the stadium onto the motorway, serve as a source of inspiration for the computer game jersey of FC Bayern: they decorate the black jersey in stripes. The Old Trafford also finds visual impact in EA SPORTS FIFA 18: The red seats of the Manchester United venue are drawn through shirts and shorts by Paul Pogba and his teammates. The “white ballet” of Real Madrid runs in the Ultimate Team mode all in black; The digital jersey of Juventus Turino emblazoned prominently the logo of the Italian club.

About Arunava Chaudhuri

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