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The Asian Football Confederation (AFC) successfully conducted a producer and talent training programme for the Bhutan Football Federation (BFF) with the aim of improving their broadcast capabilities.
The two-day training was conducted by experienced producer and television commentator Dez Corkhill under the AFC’s Communications Mentorship Programme, which was launched earlier this year.
From the training, BFF received valuable knowledge on how to generate engaging and entertaining content to be uploaded on video streaming platform MyCujoo.
It was identified during the training that the key area of focus was to find for a commentator and a television presenter which will enhance their video content significantly.
Participants were also given case studies on how to improve on camera angles in a live broadcast and this was put into action during the Bhutan versus Guam match in their 2022 FIFA World Cup and 2023 AFC Asian Cup Preliminary Joint Qualification tie.
Head of Communication and Commercial Phuntsho Wangdi said, “This is a very informative training for our staff. We have limited resources but the training focused on what we could achieve with what we have.”
“At BFF, we are committed in improving the standard of how we create video content and this training gives us an insight on how we can achieve our goal. During the brainstorming session, a lot of content ideas were laid out and when we start implementing these ideas, our content will improve significantly.”
“A big thank you to the AFC and Dez Corkhill for coming and conducting the training. It will benefit us in the future and it also gave representatives from football clubs in Bhutan an idea of what BFF can do for them as we work together to grow the sport in the country.”
