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Today LaLiga is celebrating the imminent return of the football season with a new campaign that captures the excitement being felt by the league’s global fanbase in collaboration with its official partner PUMA.
The campaign, titled #LaLigaBouncesBack, launches with a video featuring an array of global sports stars, including LaLiga Santander players Luis Suarez, Antoine Griezmann and Jan Oblak, who are seen passing LaLiga’s official match ball, designed by PUMA. The ball is passed through nine different countries before arriving back in Spain, ready for competition to resume on 11th June.
Marc Bartra of Real Betis and Suso of Sevilla FC, who will face each other in El Gran Derbi to mark the return of LaLiga competition, also appear in the video.
In line with the #BackToWin campaign, launched by LaLiga and Movistar, the video conveys the message that restarting the competition is not only important for LaLiga and its clubs, but also for the millions of fans who follow the competition worldwide, as well as the wider sports industry.
Reflecting the international audience of LaLiga, the ball passes through the USA (via Fafa Picault of FC Dallas and Juan Pablo Torres of New York City FC), Singapore (including Raihan Rahman of Tanjong Pagar United), South Africa (including Themba Zwane of the Mamelodi Sundowns) and Mexico (including Rogelio Funes Mori), all of which are countries where LaLiga has already established global offices.
In addition, Japan (Louis Yamaguchi of Extremadura UD), Australia (including freestyler Jed Hockins), Indonesia (including Otavio Dutra of Persija Jakarta) and Philippines (Carlo Dorin, U18 National Team player) are included, while LaLiga Santander ambassadors Diego Forlan, Fernando Morientes and Christian Karembeu also feature.
Óscar Mayo, LaLiga’s head of revenue, marketing and international development, said: “More than 2.7 billion people in 183 countries watch LaLiga every year. This initiative with PUMA underlines the global nature of our competition and the anticipation that is being felt far beyond Spain as we prepare to return. We want to share this moment with all our followers as well as our partners worldwide.”
Full list of video participants:
PUMA athletes
Luis Suarez (FC Barcelona)
Suso (Sevilla FC)
Santi Cazorla (Villarreal CF)
Marc Bartra (Real Betis)
Antoine Griezmann (FC Barcelona)
Jan Oblak (Atletico de Madrid)
LaLiga Ambassadors
Diego Forlán
Fernando Morientes
Christian Karembeu
USA
Fafa Picault (FC Dallas)
Juan Pablo Torres (NYFC)
Mexico
Raúl Gudiño (Guadalajara)
Oribe Peralta (Guadalajara)
Nico Sanchez (Monterrey)
Rogelio Funes Mori (Monterrey)
Australia
Jed Hockins (Freestyler)
Daniel “D10” Cappellaro (Futsal player)
Philippines
Carlo Dorin (U18 National Team)
Japan
Louis Yamaguchi (Extremadura UD)
Indonesia
Otavio Dutra (Persija Jakarta)
Fachruddin Aryanto (Madura United)
Singapore
Jun Tan (Junpiter Futbol)
Raihan Rahman (Tanjong Pagar United)
Azri Majilan (Freestyler)
Ho Wai Loon (Lion City Sailors)
Darren Teh (Geylang FC)
South Africa
Themba Zwane (Mamelodi Sundowns)
Thembinkosi Lorch (Orlando Pirates)
Zakhele Lepasa (Orlando Pirates)
Mpho Makola (Cape Town City)
Lebogang Maboe (Mamelodi Sundowns)
Lebogang Manyama (Kaizer Chiefs)
