Fuelled by the fans, the culture, and passion of AC Milan, PUMA launched the new AC Milan 2018/19 Home kit. The first PUMA kit for AC Milan plays to the Club’s long history and tradition. The unmistakable red and black stripes that represent the fire in the hearts of the team and the fear they instil in their opposition are retained in a clean and classic execution.
A vintage-inspired button-up collar, as seen on the Club’s kits from the early part of the 20th Century adds to this classic and clean feel, whilst the legendary “Diavolo Rossonero” (The Red & Black Devil) appears on the back of the neck, a nod to the famous quote by club founder Herbert Kilpin: “We’re going to be a team of devils. We’ll be red like the flames that will animate our souls and black like the fear our opponents will feel.”
To accompany the home kit, PUMA Football created a social campaign under the title “A New Milan”. It is inspired by the youthful exuberance and creativeness of the city, and the passion of the fans that is reflected in a new era of youth and energy within the Club, fuelling a burning desire to succeed.