PUMA and Spanish LaLiga side Valencia CF have presented the new kit for next season, true to the slogan FOOTBALL IS FOR THE BRAVE.
With the kit, PUMA pays homage to the club and its fans. The concept behind the design is called VALENTÍA – a nod to the Roman origins of the city and the club’s DNA – a mix of daring and determination that has allowed it to be one of Spain’s top teams with the most national and international titles.
With the new kit design, PUMA also brings out the special connection that VALENCIA CF has with its stadium, the mythical colosseum Mestalla, and with its city, by using one of the cultural representations that has made it famous around the world, “Las Fallas”.
The very characteristic forcefulness of the colours at the Mestalla stadium are shown with an explosive combination of white, orange and black in the home jersey. The formstripe situated on the shoulders is dyed black in honor of the fearsome bat in the club’s insignia.
The away kit jersey is inspired by “Las Fallas”, the festival of fire and passion that is globally renowned, with the spectacular “Nit de la Cremà” as a reference, with a burning “Color Flux” graphism that covers the top part of the chest.
Every jersey is made using PUMA’s evoKNIT thermoregulation technology, which regulates humidity to create the perfect body temperature. Combined with a seamless design, these models offer the latest in comfort and mobility for an optimal performance.
The jersey will be presented at the Museu de l´Almonia, the perfect place to see the Roman Valentia along a path more than 2000 years old.