Spanish LaLiga giants Real Madrid and German sportswear giants adidas have today announced their eight-year sponsorship extension until June 2028. The deal marks a third decade of one of the most successful alliance in football.
adidas has designed and produced the emblematic Whites jersey since 1998. Over this period, Real Madrid have won 6 UEFA Champions League’s, 6 FIFA Club World Cup’s, 4 UEFA Super Cup’s, 6 LaLiga titles, 5 Spanish Super Cup’s and 2 Copa del Reys.
The aim for the coming years is to remain at the helm of world football, seeing Real Madrid being successful on the pitch and providing the best products to madridista fans around the world.
Real Madrid president Florentino Pérez said, “Real Madrid and adidas are two of the most iconic brands in the sporting world. It is a natural step to extend our successful deal until 2028. Together we will continue to build this strategic alliance that helps us set a benchmark and remain leaders in football. adidas is an ideal sponsor for us. adidas provides the best equipment for our performance on and off the pitch and they have fantastic original products for our fans around the world. We know that together, we will continue to have years of success to come.”
adidas CEO Kasper Rorsted commented, “Without a doubt Real Madrid are one of the best sports franchises in the world. We are thrilled to be able to continue our collaboration for years to come. This deal will help us complete our mission of being one of the best companies in world sport and make sure adidas is a leader in football. We are proud to provide the kit for Real Madrid and serve all of the club’s fans around the world with innovative products and style.”