Real Madrid and Legends have announced the launch of a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, sales, collaboration, planning, technology and hospitality, will further develop the relationship with fans and offer a comprehensive and seamless experience at all physical and online outlets.
As part of Real Madrid’s international growth strategy, the new official online store, which was launched on July 1, includes exclusive Real Madrid merchandising for fans. The e-commerce platform will be available in eight languages and offers innovative design elements, an exceptional user experience and caters to fans from all over the world.
Real Madrid’s flagship store will open its doors as part of the transformation taking place at the Santiago Bernabéu stadium. It will be a revolutionary shopping experience for members and madridistas visiting the stadium. At the end of this year, Real Madrid will open a temporary two-storey store on the south side of the stadium where you will be able to find a wide range of exclusive products, customisation stations and a new range of Real Madrid casual wear and accessories.
The three official Real Madrid stores will also be reopened in the centre of Madrid (on the streets of El Carmen, Gran Vía and Arenal), with the latest in playing and training kits, clothing for adults and children, footballs, scarves, gifts and much more.