Soccerex have announced a new Title Sponsorship agreement with the London Football Exchange (LFE) – the world’s first fully integrated football club stock exchange and marketplace.
The LFE is the creation of pioneering finance experts who are using cutting-edge blockchain technology to revolutionise the football market and this sponsorship sees them supporting the next three Soccerex events starting with Soccerex China, April 17/18, Zhuhai where the partnership will officially be launched. In addition, the LFE will be title sponsor of the subsequent two Soccerex events, the first of which will be held in North America with further details to be announced shortly.
Blockchain technology was first created to serve as a decentralised digital ledger for transactions of crypto-currencies such as Bitcoin. However, due to the transparency and security it offers, the business community are increasingly finding new uses for the technology which looks set to dramatically alter the world’s financial market place.
The LFE platform utilises this blockchain to bring new and improved benefits to football fans around the globe, offering safer and more direct systems for payments and ticketing, delivering value for clubs and fans alike. With a team of international experts and advisors, the LFE are combining their deep understanding of football and corporate governance, along with their legal and financial know-how to build the ultimate community where fans can partake in exclusive football benefits and even the opportunity to invest in their clubs in return for equity, giving them a direct stake in the club they love.
Commenting on the new agreement, Jim Aylward, LFE media and entertainment adviser said, “We are very excited to sign this agreement with Soccerex, the world’s leading football conference. The LFE is committed to positive dialogue with all of football’s stakeholders and this partnership is the perfect opportunity for us to engage the global football community. We look forward to working with Soccerex to achieve this through their different events around the world.”
Soccerex Chief Operating Officer, Rita Revie said, “The London Football Exchange are pioneers just like my late husband Duncan was when he started Soccerex two decades ago. Football, and the world in which it operates, has changed so much since then, largely due to technology and I have no doubt that LFE will be at the forefront of football’s next technological revolution.”
The LFE will play a significant role in both the conference and exhibition at Soccerex’s inaugural China event and will host the VIP dinner on April 16.
Soccerex China has a local partner network that includes De Heng Qin, Desports, Time Fun Media & Culture Ltd and Huafa Sports, part of the Zhuhai Huafa Group. The event also benefits from the support of the Hong Kong Football Association and from Soccerex Global Partners, LaLiga.
Over two days, the event will bring together senior decision makers from across China and the rest of the world for an exhibition of market leading companies and a programme of conference sessions and networking events focused on the growth of football in China and the fulfilment of China’s national football reform plan.
Organisations confirmed to attend include Alisports, AC Milan, Adidas, FC Bayern Munich, Chongqing Dangdai Lifan F.C, Hublot, IDG Capital, Jiangsu Sunning FC, LaLiga, Lander Sports (owners of Southampton FC), Manchester United FC, NFL, Shandong LunengTaishan FC, US Soccer Federation, Wanda Sports.