On May 23/24, Soccerex, the global leader for the business of football, concluded its two-day event in front of a packed house at the Mission Hills Haikou Movie Town in Hainan, China. The event marked the second year in a row Soccerex came to China, building on the success of its inaugural event in Zhuhai last year.
Some of the biggest brands and individuals in the business of football were present to share their thoughts and expertise, including high-level representatives from the AFC, DDMC Fortis, Adidas, Desports, Deloitte, Bundesliga, Wanda Sports, LaLiga, Mailman, FC Barcelona, City Football Group, ByteDance, AS Roma, EA Sports, AFC Ajax, and football legends such as Juliano Belletti, Dario Conca, and Jean-Pierre Papin.
Over the course of the event, industry leaders took part in 20 hours of networking, with extensive media coverage through major outlets such as CCTV, People’s Sport, Xinhua News Agency, Hupu Sports, PP Sports and through popular social media channels such as Dario Conca’s Weibo.
Over 1,000 delegates were present across the two days of the event, with 62% of the attendees C-Level or above. There was 61 Speakers, 15 Panels, and 8 Presentations (equating to more than 15 hours of expert content). More than 45 countries represented were at the event and 42 companies exhibited.
Ever since Chinese President Xi Jinping announced the country’s government’s 50-point reform plan to turn China into a ‘Soccer Superpower’, there has been a noticeable growth of activity and investment in all areas of football in the world’s most populous country. Soccerex, for the second year in a row, has put itself at the heart of this industry through its world-leading event to help connect the decision makers with the game-changers.
Throughout the event, there were a number of stand-out panels and keynotes which touched upon the key issues and trends currently influencing and driving China’s football industry.