Friday , March 29 2024

Sony Pictures Networks sign deal to buy Ten Sports from Zee Entertainment Enterprises!

Sony Pictures NetworksIn a big shake-up of the sports broadcasting business in India, Sony Pictures Networks India (SPN) yesterday confirmed that they will be acquiring Ten Sports Network from Zee Entertainment Enterprises for a fee of USD 385 million subject to regulatory approval.

“SPN and its affiliates have entered into definitive agreements to acquire TEN Sports Network from Zee Entertainment Enterprises Limited (ZEE) and its subsidiaries for USD 385 million,” the company said in a statement.

The Ten Sports Network acquisition will add South Asia’s leading sports network to SPN s existing portfolio of channels, it added.

“The acquisition of TEN Sports Network will strengthen SPN s offering for viewers of cricket, football and fight sports, complementing our existing portfolio of international and domestic sporting properties. It also aptly demonstrates SPN s commitment to providing a broad range of sporting entertainment to fans across India and the sub-continent,” SPN Chief Executive Officer N.P. Singh said.

The TEN Sports channels being acquired include TEN 1, TEN 1 HD, TEN 2, TEN 3, and TEN Golf HD in India besides TEN Cricket and TEN Sports that operate in several countries across the Indian sub-continent, Maldives, Singapore, Hong Kong, the Middle East, and the Caribbean.

“India has been a strong driver of Sony Pictures’ growing networks business for two decades, and sports continue to play a significant role in that growth. The acquisition of Ten Sports, following the launch of Sony ESPN channels, will mean that our Indian networks would reach over 800 million viewers and broadcast many of the most popular and prestigious sporting events in the world,” Sony Pictures Television President, Worldwide Networks Andy Kaplan said.

TEN Sports holds broadcast rights to major cricket boards (South Africa, Pakistan, Sri Lanka, West Indies and Zimbabwe).

In addition, Ten Sports holds rights to wrestling (WWE), football (UEFA Champions League, UEFA Europa League, French League, English Football League Cup), tennis (WTA events, ATP events), golf (European Tour, Asian Tour, Ryder Cup, US PGA Championship, LPGA Tour, Professional Golf Tour of India and Golf Channel Block), athletics (Asian Games, Commonwealth Games), motor sports (Moto GP) and cycling (Tour de France) events.

Commenting on the deal, Zee Entertainment Enterprises Managing Director Punit Goenka said, “This is a landmark deal for ZEE and a step towards a strategic portfolio shuffle as we grow our general entertainment business both in the domestic and overseas markets.”

“While we have grown our sports business over the last 10 years through acquisition of content at competitive prices,our focus now is on transforming ourselves into an all-round media and content company, comprising five verticals -broadcast, digital, films, live events, and international business;and we continue to move rapidly towards our set business goals. While I have always been proud of our sports business, I strongly believe that Sony will add more value to it by taking it to even greater heights,” Punit Goenka added.

About Arunava Chaudhuri

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