The DFL Deutsche Fußball Liga and the Icelandic TV channel SportTV have agreed a partnership which will see the Bundesliga and Bundesliga 2 broadcast across their platforms in Iceland until the 2020-21 season. By granting SportTV exclusive audio-visual rights, the Bundesliga will be the free-to-air broadcaster’s lead property, as their OTT and IPTV services become the home for Germany’s top-flight leagues in Iceland.
This is the latest broadcast partnership secured by DFL subsidiary Bundesliga International, with licensing agreements in place in all 211 FIFA member states. Speaking about this, Bundesliga International CEO Robert Klein said: “The three-season partnership with Iceland’s SportTV is yet another indication of the global popularity of the Bundesliga. Fans across Iceland really appreciate pure, authentic football, evident in the performance of their fantastic national team at recent tournaments. With the Bundesliga sharing similar qualities, Iceland’s football fans will be able to enjoy football as it’s meant to be. Through SportTV’s free-to-air and multiple digital platforms, we’re delighted that fans in Iceland will now have easy access to world-class Bundesliga action week in week out.”
SportTV CEO Sigmundur Lárusson added, “We at SportTV are delighted to have reached an agreement on the quality content that the Bundesliga provides and look forward to the first live broadcast in January after the winter break on Friday 18 January with TSG Hoffenheim vs FC Bayern München. We will for the next two and half years provide vast coverage each weekend, by offering the fans five to six live games per round and together with Bundesliga strive to develop its footprint in Iceland.”