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Tag Archives: adidas

Joao Felix is new face of adidas GMR, the insole that merges physical football & digital gaming!

Today, adidas are announcing Portuguese star Joao Felix as the new face of adidas GMR, the insole that recognizes the physical movements footballers make on-pitch – measuring kicks, shot power, distance, and speed. Joao Felix is challenging fans around the world to put their football skills to the test and …

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adidas’ Humanrace Football Collection: reimagined jersey for five legendary clubs!

Today, with Humanrace adidas launch a new jersey collection, taking its design inspiration from the collective memories and significant moments in the world’s top football clubs; Arsenal, FC Bayern Munich, Juventus, Manchester United, and Real Madrid. Each of the co-created jerseys – designed together with Humanrace Creative Director and long-term …

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VIDEO: Welcome to the adidas Football Collective!

“Sport has the power to change lives. Football can do more and has to do more.” Introducing the #adidasFootballCollective. A new movement committed to creating change through Football, empowering individuals, teams and communities around the world. adidas commits to opening up the game to everyone, through long-term investments into Football …

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