The Spanish Professional Football League has landed on Alipay, the leading digital open platform, to enhance its digital operation and deepen engagement with Chinese fans. This launch brings LaLiga’s Chinese fans new channels and formats to get closer to the competition. Users can search “LaLiga” on the Alipay platform and …
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UEFA has announced a new exciting partnership with Alipay, the world’s leading payment and lifestyle platform, which is aimed at reinventing fan engagement experiences and bringing Chinese fans of European national team football even closer to the action than ever before. The partnership comprises a UEFA lifestyle account that offers …
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UEFA and Alipay, the world’s leading payment and lifestyle platform, announced on Friday, November 9 a new eight-year global partnership, which will include all UEFA national team football competitions from 2018 to 2026. The agreement means Alipay, which is operated by Ant Financial Services Group, will become UEFA’s official global …
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