After months and days of discussions on the matter, FIFA and the LOC today, November 18 announced that there would be no alcoholic beer sales around stadiums at the 2022 FIFA World Cup. The FIFA statement reads: Following discussions between host country authorities and FIFA, a decision has been made …
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Southampton FC have announced an extension to its multi-year partnership with KBE Drinks. The extension will see KBE Drinks continue to supply its flagship brand, Kingfisher, as the main pouring brand at the stadium, as well as other brands in their portfolio for Saints fans to enjoy on matchdays ahead …
Read More »English Premier League side Southampton FC has announced a multi-year global partnership with India’s number-one beer brand Kingfisher. The iconic brand is one of India’s most heralded exports, and, like the Saints, possesses a rich history, tracing its roots all the way back to 1857. The agreement represents Kingfisher’s first …
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The Football Association (The FA) of England has announced a new long-term partnership with ‘The King of Beers’, Budweiser. Budweiser will become the Official Beer Partner of the England Senior Men’s team, Wembley Stadium connected by EE, as well as renewing their current The Emirates FA Cup partnership. The new …
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