Mumbai City FC presents The Islanders fan merch under the motto ‘From the stands to the streets, represent Aamchi City in style!’
Read More »Mumbai City FC VIDEO: Flaunt your favourite The Islanders fan merch!
Mumbai City FC defender Akash Mishra flaunts your favourite The Islanders fan merch which the fans can get from the FanCode shop.
Read More »Mumbai City FC announce FanCode as Official Merchandise Partner!
Mumbai City FC have announced FanCode as the club’s new Official Merchandise Partner until the end of the 2024-25 season. FanCode is one of India’s premier sports destinations for fans, offering interactive live streaming services of different leagues across multiple sports. Their retail division, FanCode Shop, offers a wide range …
Read More »MLS, adidas, & Marvel team up to launch co-branded merchandise!
Major League Soccer (MLS), adidas, and Marvel have announced that legendary Marvel Super Heroes will be featured on MLS merchandise as part of a three-part collaboration dropping today and throughout the summer on MLSstore.com. Through this collection, the three organizations will celebrate a period of tremendous momentum behind soccer in …
Read More »LaLiga launches its first official online shop in partnership with Fanatics!
LaLiga launches its first ever official online shop with Fanatics, a digital sports platform and global leader in licensed sports merchandise, as part of a wide-ranging omnichannel retail and manufacturing partnership. The Official LaLigaStore will be launched globally this summer, ahead of the start of the new season. Fans will …
Read More »Liverpool FC teams up with All Star Partners for official retail partnership in China!
Liverpool FC have announce a new official retail partnership with All Star Partners (ASP) in China. All Star Partners is a leading sports and e-commerce retail company in China, focusing on sports licensing, merchandising and retail for top global sports clubs and organisations. Its mission is to help and support …
Read More »Inter Milan launch the Snake collection!
Inter Milan’s new streetwear collection is inspired by the sacredness of the crew, the uniqueness of a group of friends who hold the same Nerazzurri passion. A crew whose only cult is that of the Biscione and all the values it represents. The collection is genderless and consists of four …
Read More »SportsKhabri VIDEO: Sports Merchandising in India ft. Vivek Sethia & Arunava Chaudhuri!
Sports merchandising is a challenge so peculiar in the Indian market that companies, both foreign giants and domestic aspirants, have found it hard to find a formula that could guarantee success. In today’s edition of the SportsKhabri Podcast, we’re joined by Arunava Chaudhuri and Vivek Sethia to discuss the many …
Read More »UEFA & Fanatics sign long-term licensing, e-commerce & event retail deal!
UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, today announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in European football. This national team football deal, for both the men’s and women’s games, is …
Read More »AFC announces request for proposal for 2023 AFC Asian Cup – China licensing & merchandising programme!
The Asian Football Confederation (AFC), through its exclusive commercial agency Football Marketing Asia (FMA), is seeking a master licensee for the 2023 AFC Asian Cup – China Licensing & Merchandising Programme. FMA has issued a Request for Proposal (RFP) for the Programme which focuses on the 2023 AFC Asian Cup …
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