Grupo Bimbo, the world’s largest baking company, and FC Barcelona have signed an agreement that makes the global brand BIMBO the Club’s Global Partner and the Main Partner of the women’s first team. The strategic pillars of this alliance are a commitment to female talent and equality, the promotion of …
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eBay and FC Internazionale Milano have joined forces in a partnership that will see the leading global commerce brand become the Club’s Official Marketplace for the 2022/23 and 2023/24 football seasons. Inter’s most important feats have come about thanks to great stories. Stories of players, coaches and great characters. Sharing …
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Newcastle United FC has partnered with leading sports travel experts Sportsbreaks.com and Destination Sport Travel. Sportsbreaks.com will become an official travel supplier, providing official ticket and hotel packages to the club’s fixtures at St. James’ Park. The UK-based firm, who offer ticket-inclusive packages to many of the world’s top sporting …
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Leading global cryptocurrency exchange, Bitget announces that it has entered into a partnership with Lionel Andrés Messi, the iconic Argentinian footballer and winner of a record-breaking seven Ballon d’Or Awards. The announcement kicks off the engagement between Bitget and Messi, with a film production a month before the 2022 FIFA …
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FC Bayern Munich is entering its seventh season of partnership with Procter & Gamble. The successful collaboration has been in place since 2016 and has already supported several social projects, which will now be continued under the umbrella of the #GemeinsamStärker (#strongertogether) initiative, which promotes mental health. Andreas Jung, FC …
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Odisha FC have announced its partnership with ‘Evergreen Tea’ as the club’s new official brand partner for the 2022/23 season of the Indian Super League. Odisha FC kickstarted its ISL 2022/23 season on October 11, 2022 away and will feature the branding of Evergreen Tea at their home, the Kalinga …
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Molton Brown, British fragrance makers, have extended their agreement as the Official Supplier of Toiletries for Tottenham Hotspur. Through this close partnership, Molton Brown will continue to provide their signature products for the Club’s Training Centre, Head Offices at Lilywhite House and premium spaces within the stadium. Born in London, …
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Bengaluru FC, on Thursday, announced a one-year deal with India’s leading FM radio station, Radio City 91.1, who will promote the Blues’ games in the 2022-23 Indian Super League season. Radio City is India’s first private FM radio station that started operations from Bengaluru in 2001. Currently, the radio station …
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UEFA have announced that EA SPORTS has signed a multi-year partnership to become a partner of UEFA Women’s Football. The deal will see the video game maker include the UEFA Women’s Champions League in-game, as well as supporting UEFA’s football marketing platform Together #WePlayStrong, which is aimed at getting more …
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The Argentine Football Association (AFA) and Dubai-based airline flydubai, have announced a regional partnership. The agreement will see both partners collaborate on marketing and branding opportunities across their channels for the next four months. The Argentina national team, known as La Albiceleste, participated in five FIFA World Cup finals and …
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