The DFL (German Football Association) subsidiary Bundesliga International and the sports betting company Tipico have concluded a sponsoring agreement with a duration up to the season 2020/21. The contract on behalf of the German Football League includes three different components and already starts in January 2018.
From now on Tipico receives the official partner status and therefore is allowed to advertise with the competition logos of the German Bundesliga and the 2nd Division German Bundesliga (Bundesliga 2).
In addition, Tipico will receive a first-right option in the DFL media contracts and the so-called “Matching Offer Right” with regard to special forms of advertising for national licensees and sector exclusivity for corresponding bookings.
And finally, as a new partner, Tipico will be integrated into the DFL media platforms as part of a “digital package”. The commercial use of club rights, however, is not part of the contract.