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Tipico remains an Official Partner of the Bundesliga and Bundesliga 2. The DFL subsidiary Bundesliga International has renewed its partnership with the sports betting provider early, in place since 2018, up to and including the 2024-25 season.
The cooperation relates to sponsoring solely in the field of sports betting. It allows Tipico, as an Official Partner of the Bundesliga and Bundesliga 2, to continue using the logos of the competitions and the two trophies in its advertising. Tipico, holder of a German sports betting concession, also continues to receive initial negotiating rights enshrined in the DFL’s media contracts, a matching offer right with regard to all special advertising with national partners, and industry exclusivity with regard to relevant bookings. Among other things, Tipico is also integrated into digital Bundesliga platforms via a digital and print package.
“The renewal of the cooperation – especially in these extraordinary times – is a further demonstration of our partners’ confidence in the Bundesliga and Bundesliga 2. After the positive experience in recent years, we are delighted with the early agreement and the accompanying expansion of our cooperation with Tipico,” says Robert Klein, CEO of Bundesliga International.
“We are delighted to continue our successful partnership. As holder of a German sports betting concession and clear market leader in Germany, Tipico – just like the Bundesliga and Bundesliga 2 – stands for passion, excitement and progress. The DFL is therefore our ideal partner,” says Marlon van der Goes, Chief Commercial Officer of Tipico.
