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Totum Sport become Soccerex global partner!

Soccerex has announced Totum Sport as its long-term global hydration partner. Following a successful collaboration in 2018, Totum Sport – a world first hydration and performance solution for athletes – has entered into an expanded partnership with Soccerex for three years, in a deal which will provide a global presence for the brand across the football industry.

Totum Sport, owned by UK based Health & Wellness company Cellnutrition Sport Ltd, first started working with Soccerex in 2018, as part of a global growth strategy which saw the company participate in the inaugural Soccerex China, before using Soccerex USA events to announce its US expansion plans.

In 2019, under the new agreement, Totum Sport will receive an expanded global presence spread across Soccerex’s three key events – Soccerex China (May 23-24, Hainan), Soccerex Europe (September 5-6, Oeiras, Portugal) and Soccerex USA (November 21-22, Miami) – including sponsorship properties, exhibition space and the provision of sports nutrition expertise in the conference programme. In addition, the two organizations will collaborate on a programme of integrated marketing initiatives including a new industry report.

As part of this exciting new partnership, Totum Sport CEO, John Kelleher has joined the advisory board for all Soccerex events.

Commenting on the signing of the new partnership John Kelleher said, “I am thrilled to be taking my company into this exciting space with a partner whose high standard of excellence is matched by Totum Sport’s.”

“Reputation and authenticity of brand means everything to me, so collaborating with a like-minded and strong global partner is a statement of our global ambition and strategy.”

“Totum Sport is the world’s best sport’s training, performance and recovery hydration solution, and Soccerex is the world’s best sporting exhibition brand – so this is the perfect partnership.”

Soccerex CEO & Co-Founder, Rita Revie added, “I am absolutely thrilled to have Totum Sport as part of the Soccerex family – they have a fantastic product and a fantastic team, who have been a pleasure to work with these past 12 months. I am very excited that we can continue our journey together for the next three years at least and I look forward to helping Totum continue their expansion across the global football industry.”

Taking place at the renowned Mission Hills Haikou resort in Hainan, Soccerex China is supported by the Asian Football Confederation, the Chinese Football Association and the Chinese Super League and will bring together over 1,500 senior figures at for two days of networking and business discussions focused on the fulfilment of China’s national football development plan and the growth of their sports economy. Football development will be a key part of the agenda and Totum Sport’s John Kelleher will be joining a panel looking at the different components that go into achieving peak performance on the pitch. The programme will also feature expert insight into subjects ranging from football investment and sponsorship to grassroots infrastructure and coach education.

For more information on Soccerex China and all other Soccerex events in 2019, please go to www.soccerex.com .

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