The Jamaica Football Federation (JFF) has announced a four-year, US$4 million partnership with UMBRO which will result in the world famous Reggae Boyz wearing the iconic English sportswear brand.
The deal kicks off in 2018 for the Jamaican men’s and women’s teams with a focus of the men’s side to try and qualify for the 2022 FIFA World Cup to be played in Qatar. Jamaica’s only FIFA World Cup participation had been at France 1998.
“This is a world-renowned name and the JFF is delighted to be partnering with UMBRO,” said Michael Ricketts, president of the JFF. “I am sure that this will be a mutually beneficial partnership. UMBRO is a famous name in football around the world and we are looking forward to revealing the new kits to our fans. We are looking for positive things from our national teams and this will be an excellent start.”
The agreement was negotiated and executed on behalf of UMBRO by local rights holders for the Caribbean and Central American region, Fexpro.
Antony Little, UMBRO’s managing director, added, “We are pleased to have added the Jamaican national team to our roster of clubs around the world. The team has a unique culture that fits perfectly with Umbro’s values and combined with our unparalleled kit design and footballing insight, should make a fantastic partnership.”
UMBRO will unveil and launch the new kits in 2018!