After battling their way through a tricky playoff to end the season, SV Werder Bremen look forward towards what is to come, releasing their new Home and Away kits for the 2020/21 season.
The frantic 2-2 away draw at Heidenheim in early July kept fans biting their fingernails right until the final whistle, but proved enough to keep the River Islanders in the top flight. Even then, amidst a touch of uncertainty about the future, the team pulled together, and did so wearing the new ‘City Shirt’ inspired by the spirit of ‘Lebenslang Grün-Weiss;’ the lifelong affinity between Werder and its followers.
Continuing this theme, but each with an individual stylistic twist, the home and away strips weave subtle references to the club’s dedication to its hometown and community throughout the designs.
The home strip riffs on the renowned combination of green and white, integrating a captivating textured diamond design on the front torso. Inspired by the shadows imparted inside the stadium by it’s now famous solar-panelled outer, the layered design reflects the beloved diamond shape of the club’s crest, and is formed from two different printing techniques to create an eye-catching contrast between matte and shine, light and dark.
‘Lebenslang Grün-Weiss.’ the club’s motto lifelong green and white is printed on the nape of the neck. Along with the underside of the sleeves and the neck tipping, this custom sign-off is one of the brilliant-white details which complete the jersey. White shorts and green socks, each with contrasting green and white colour panels, rounds-off the match-day gear, while the shirt itself is presented with a dropped-hem, for both performance and casual wear.
A consideration for off-pitch wearability is also a core component in the design direction for the SV Werder Bremen away jersey for 2020/21. The brilliant white base on the torso of the jersey is complemented with the use of ‘ice green’ on the shorts, socks and bespoke graphic print on the sleeves. This lighter shade of almost pastel green gives the kit an ultra contemporary feel, while the multi-tone sleeve print harkens back to the beloved, eye-catching designs of the 1980s.
The versatility of all three of Werder’s new jerseys is no mistake, as these are shirts designed in equal parts for the players and the supporters. This idea that the club and its community are two halves that come together to form the perfect diamond is one which runs through the supporting “Raute. Lebenslang Raute”. (Diamond. Lifelong Diamond.) campaign. Shot in full observance of social distancing measures, in both the cascading shadows of the Weser’s outer panelling, and in the winding streets and family homes of Bremen, first women team players, first men team players, club staff and a handful of fans definitely hold up one hand to form their respective half of the diamond.
Togetherness was the defining feature of last season, and when the wohninvest WESERSTADION is finally able to open its futuristic doors and allow the fans to rejoin them, the raute will once again be reunited, with high hopes for the season to come.