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Valencia CF Digital Chief joins iSportconnect Lausanne Summit Speaker line-up!

iSportconnect has announce that Keishi Matsuyama, Digital Transformation Director of Valencia Club de Futbol, will be a featured speaker at the 2019 Lausanne Summit taking place on September 17 at the Olympic Museum.

Keishi has been steering Valencia CF’s efforts in using innovative technology to facilitate a direct relationship with the fan and deliver an unmatched entertainment experience in line with the La Liga club’s ambition to stay at the forefront of the game for years to come.

A graduate of the IE Business School and with a Masters in the Business of the Internet, Keishi has a background in the global finance industry. In his view the secret to a successful technology project is not to focus on technology.

“Digital is not a department, it’s a way of doing things,” he says. “What we have been able to do is change the club’s whole approach to economics, processes, communications and markets, because we saw that our fans behaviour had changed.”

For the third edition of the annual Lausanne Summit, iSportconnect, in partnership with PwC, has assembled a content programme that will bring together thought leaders from premier rights owners and brands to discuss and debate strategic issues impacting the future of the global sports business.

With topics covering digital engagement and content strategies, the future of rights, globalisation of data and the commercial challenges faced by federations, the iSportconnect Lausanne Summit promises to be a must-attend event for the sports business community.

With a maximum of 150 invite-only delegates, iSportconnect provides a media and agency-free opportunity to network with influential senior-level sports business executives. We are famous for our intimate and relaxed environment, encouraging ideas exchange and helping to introduce you to the right new connections.

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