Friday , March 29 2024

VIDEO – 420 Grams S01E03: A new look jersey for Indian football team!

Ahead of the biggest football tournament in the history of Indian football, Sunil Chhetri and Co. get a new kit sponsor. The All India Football Federation (AIFF) decided to ditch global sportswear giants Nike in favour of Indian startup Six5Six.

Is this a case of promoting “Made in India” products or the typical “one step forward, two steps back”? How does look and feel contribute to performance in sport? Arjun Pandit and Siddhanth Aney address these questions and more on the latest episode of 420 Grams.

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