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adidas has today launched a Manchester United special, as part of its new First Never Follows film series. The film supports the launch of the new third kit for José Mourinho’s first season in charge of the Red Devils as it plays on the media frenzy which has dominated his appointment and big name signings.
The series – featuring bespoke films of some of the biggest clubs, players and managers in the world – provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.
Famous Manchester United fan and UK grime artist Stormzy opens the film by dismissing a billboard outside Old Trafford which has been vandalised by rival fans. The film then cuts to the team training and working hard for the season ahead, interspersed with parodies of typical pre-season television broadcasts as pundits become more and more frenzied about the club’s off-pitch news. The film closes with the team ready and focused for stepping out onto the pitch and the season ahead.
In the film, the players including David De Gea, Ander Herrera, Morgan Schneiderlin, Juan Mata and Luke Shaw also wear the new Speed of Light boots – the ACE 16+ PURECONTROL in Solar Yellow and X16+ PURECHAOS in Solar Red – which will be worn on pitch for the start of the 2016/17 season.
