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Soccerex have a new collaboration with Spain’s LaLiga that will showcase the characteristics, values and business activities of its different member clubs.
In this interview, Grégory Bolle, Head of Global Partnership Sales at LaLiga discusses the importance of partnerships to the internationalisation of LaLiga and the brand partnerships that they target.
This is the seventh interview in a campaign entitled “LaLiga Means Business” which will deliver a series of exclusive video interviews with the men and women driving the growth of Spain’s top flight clubs, providing insight into areas such as their stadia development plans, commercial initiatives and the traits that make each club so special.
