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VIDEO – XtraTime: East Bengal searching for new title sponsor as Kingfisher offers less money!

As XtraTime reports from Kolkata, East Bengal Club have been having Kingfisher as their title sponsors and partners since 1997, but the figure of INR 1,5 crore is just too less for the red and gold to continue with the beer brand. Therefore the search for a new title sponsor has started despite efforts to get the Kingfisher management to up their sponsorship offer.

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