Site icon Arunava about Football

Atletico de Kolkata will have to rebrand after end of Atletico Madrid partnership!

Current Indian Super League champions Atletico de Kolkata are the most successful ISL franchise since its inception in 2014, but the relationship between the Indian partners and Atletico Madrid looks over.

While Spanish sports publication Marca says that the final decision of separation or continuation has not been taken, the Indian side have publically said that they are looking at new partners for the club with their relationship having ended.

Atletico de Kolkata is owned by Kolkata Games and Sports Private Limited which has had Sanjiv Goenka as the biggest stakeholder alongside former Indian cricket captain Sourav Ganguly alongside Harshavardhan Neotia, Utsav Parekh and Spanish La Liga side Atlético Madrid.

Speculation in recent weeks had linked Spanish LaLiga rivals FC Valencia to the Kolkata based side besides English Premier League sides Liverpool FC and Manchester City being linked with ATK.

Interestingly after three successful years of Spanish influence on the club, Atletico de Kolkata have appointed former Bengaluru FC head coach Ashley Westwood of England as the new technical director with former England striker Teddy Sheringham linked to the vacent head coaches position.

The fascination of the Kolkata owners with English football is known, but the question remains if any Premier League team would want to invest and partner an Indian Super League franchise given the current scenario and the continued unclear commercial model.

Atletico Madrid meanwhile says even if its partnership with Atletico de Kolkata is over, its relationship with India would grow in the years to come.

Exit mobile version