The “plain text” articles will be displayed on the new platform in a chronological overview and the service will initially be offered in German, English and Spanish. FC Bayern is therefore not only focusing digitally on its broadband and high-tech target groups, but is also acting in a globally inclusive manner, reaching people who are currently not reached via the current website, mobile apps or social media. This is particularly relevant for certain areas in Africa, the Middle East and Asia. But lite.fcbayern.com will also offer a fast and functional alternative to the website optimised for emotions, videos and visualisations in rural areas or on public transport.
In addition, the new service will also contribute to accessibility: blind and visually impaired users will have improved access to news for blind readers and text-to-audio services.