Business of Football

Nike designs for kits at a level that understands global football’s massive influence on local culture. Maybe no other sport has the scale of the beautiful game, whether that scale measures fandom or the environmental footprint it leaves behind. By both measures, Nike serves a new generation of global football …

The elite of the football teams that have chosen Macron as their technical sponsor in the GCC region is now enriched with the entrance of QATAR SC in Doha. The Italian company, international leader in teamwear design, will be the official technical sponsor of the Qatari club during the 2021-2022 …

Major League Soccer unveiled the jersey for the best of MLS when they meet the Liga MX All-Stars in the 2021 MLS All-Star Game presented by Target. The match, which will take place on August 25 at LAFC’s Stadium in Los Angeles features MLS versus Liga MX and will be …

Historic Basque club Real Sociedad and Macron have presented the new “Home” and “Away” jerseys that the Donostia-San Sebastián team will wear the upcoming season. The shirt has a round neck with black and white borders. The backneck is customised with the Real Sociedad logo and the Basque inscription REALA …

Erreà Sport has become a technical partner of Newcastle City Juniors FC, the Newcastle-based club formed in 2005. The club’s mission is to attract, develop, motivate and produce the best natural talent in the north east of England, by providing the best possible experience. Newcastle City Juniors includes more than …

AS Roma and Hyundai Motor are delighted to announce the extension of their partnership agreement. After joining forces ahead of the 2018-19 season as part of a multi-year deal, the club and the Korean car manufacturer have extended that accord – which will see Hyundai continue as the club’s Main …

Macron and HSK Zrinjski Mostar have announced the renewal of their partnership agreement. The club currently plays in the Premier League of Bosnia and Herzegovina, and the Italian brand will remain by their side for three more years. The relationship has grown stronger after a first successfull collaboration lead to …

The new kits that Erreà Sport has created for English League One side Milton Keynes Dons ahead of the 2021-2022 season, have a design that’s basic and elegant. The three strips are all the same model, with semi-fitted wearability and a simple round-neck collar, which has a thin edge in …

Spanish LaLiga champions Atlético de Madrid’s 2021-22 season home kit by Nike commemorates the 75th anniversary of the club’s current name, reimagining the first red and white kit design under Club Atlético de Madrid in 1947. That historic 1947 kit featured a central white stripe that returns in this new …

The launch campaign of the new S.S. Lazio Roma shirt wanted to draw as much attention as possible to a fundamental theme shared by both Macron and S.S. Lazio Roma – sustainability and respect for the environment. The aim was to communicate how the S.S. Lazio Roma jersey can be …