Sponsorship

AIA Group Limited, the world’s largest independent publicly listed pan-Asian life insurance group, has announced the extension of its long standing and successful partnership with Tottenham Hotspur FC. Following an expansion of the partnership in 2017, when AIA became the Club’s Global Principal Partner, yesterday’s announcement in Shanghai will see …

Nissan and City Football Group have extended their global partnership, ensuring the carmaker will continue to be the official automotive partner of the group and its soccer teams in the U.K., U.S. and Australia. The announcement comes as City Football Group’s Premier League team, Manchester City, prepares to arrive in …

Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, today announced multi-year partnerships with the English Premier League and the Spanish LaLiga. As a long-time partner of the FIFA World Cup and supporter of football leagues and several national teams worldwide, Budweiser is proud to expand its support for the world’s game …

Italian Serie A giants Juventus FC alongside Konami Digital Entertainment B.V. have announced today a long-term and exclusive partnership. The new and exciting partnership with Konami will see the eFootball PES series have exclusive use of Juventus intellectual property within console football video games, including the team name, the crest, …

UEFA Champions League winners Liverpool FC and MG Motor have extended their existing long-term regional relationship to incorporate global markets. Previously the club’s official automotive partner in China, the renewal sees the car brand’s partnership continue with the Reds, with MG taking up the new designation of official global car …

FC Bayern Munich and KONAMI are joining forces: effective immediately, the globally renowned computer and video game developer becomes a Platinum Partner of the German record champions. The long-term agreement was announced at a press conference at the Allianz Arena on Thursday, July 11. FC Bayern München AG chairman Karl-Heinz …

English Premier League champions Manchester City and mobile phone brand, TECNO Mobile, announced the renewal of their global multi-year partnership at TECNO 2019 Global Partner Summit in Delhi, India. To mark this announcement, City legend Paul Dickov officially kicked off TECNO Race to Manchester City, a new health and fitness …

Vector X, one of India’s leading sports brands, have announced the signing of India international women’s footballer Dalima Chhibber as their new brand ambassador. Vector X already have Indian football legend Baichung Bhutia as a face of the brand. Commenting on the association, Nikhil Mahajan, Director at Soccer International Private …

JOMA and the National Futsal League presented their new signed sponsorship agreement on July 1 at the headquarters of the Spanish multinational located in Portillo (Toledo), making the sports brand the new technical sponsor of the LNFS for the next seasons. Thanks to this agreement, Joma will be the supplier …

The DFL Deutsche Fußball Liga and Vodafone are bringing 5G into the stadium. For the start of the 2019-20 season, the telecommunications group and the DFL are starting a two-year 5G cooperation. In the future, the fifth generation of mobile communications will connect two worlds for football fans: the emotional …