Swiss watch maker TAG Heuer has announced an extension of their sponsorship of the French Professional Football League (Ligue de Football Professionnel) by three seasons until 2021. TAG Heuer will staying the Official Timekeeper of the French Ligue 1 and all professional domestic French soccer competitions under the LFP’s jurisdiction. …
Read More »VIDEO – ICICI Bank: Being a Manchester United fan has its benefits in India!
Meeting your potential in-laws for the first time can be daunting. What do you do when you are at your wit’s end trying to impress them? Watch the video and join the club. Watch above the ICICI Bank advert which has caused a lot of discussion online…
Read More »India’s ICICI Bank announces partnership with Manchester United!
ICICI Bank, India’s largest private sector bank by consolidated assets, has agreed to a multi-year partnership with English Premier League giants Manchester United, bringing a range of competitive co-branded credit and debit card to the club’s 35 million Indian followers. As part of the agreement, ICICI Bank will be offering …
Read More »Bundesliga’s Eintracht Frankfurt partners with Kaspersky Lab!
German Bundesliga side Eintracht Frankfurt Football AG and global cyber security leader Kaspersky Lab have entered into a long term partnership with a variety of benefits for both parties. Eintracht Frankfurt Football AG’s sponsorship portfolio has been enriched by another exciting premium partner. Axel Hellmann, Management Board Member of Eintracht …
Read More »DAZN announces Cristiano Ronaldo as its first global ambassador!
DAZN, the global live and on demand sport streaming service run by Perform, has today announced its first global ambassador; one of the greatest footballers of all time – Cristiano Ronaldo. Ronaldo’s key role as a global ambassador with DAZN will include promoting DAZN across current live markets, including Germany, …
Read More »SK Lubricants become new regional partner of FC Barcelona!
Spanish LaLiga champions FC Barcelona and SK Lubricants announced a partnership agreement this past Saturday in Beijing, through which the Korean company will become the Club’s Official Lubricant Partner, in the lubricants and engine oil category, for the next three seasons. This is the first partnership agreement for FC Barcelona …
Read More »RB Leipzig partnership with Volkswagen & Porsche Leipzig continues!
German Bundesliga side RB Leipzig has extended their successful partnership with Volkswagen AG and Porsche Leipzig GmbH for another three years. The sponsorship agreement, which has been ongoing since 2014, was extended for a further three years until June 30, 2021. The two companies thus remain mobility partners of the …
Read More »NIVIA becomes the Official Ball Partner of the Indian Super League!
The Football Sports Development Ltd. has signed a multi-year agreement with NIVIA, a leading Indian sports manufacturing brand, to be the official ball partner of the Indian Super League starting the season 2018/19. With the three-year multi crore deal, NIVIA will supply the official match balls NIVIA ‘Ashtang’ to the …
Read More »Tottenham Hotspur announces Audi as the club’s Official Car Partner!
Tottenham Hotspur has today (Thursday, August 16, 2018) announced Audi as the club’s Official Car Partner in an exclusive four year agreement. The premium car marque is synonymous with progressive design and technology, as expressed by its famous philosophy Vorsprung durch Technik – Advancement through technology. It is an ideology …
Read More »Expedia Group to become official UEFA Champions League sponsor!
Expedia Group is kicking off an agreement with UEFA to become the Official Travel Partner of the UEFA Champions League. The three-season agreement also includes the UEFA Super Cup, UEFA Youth League Finals and the newly formed UEFA Futsal Champions League Finals until the end of the 2020/21 season. Expedia …
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