Sponsorship

Qatar-based GWC (Q.P.S.C.), a leader in supply chain solutions including warehousing, freight forwarding, commercial, fine art, and event logistics services, was announced as the first Regional Supporter and Official Logistics Provider for the 2022 FIFA World Cup – Qatar. As such, GWC will be the key operational supplier of logistics …

Bayern Munich proved they are in electric form on Friday evening when they beat Schalke 04 with a tremendous performance, and now the reigning treble winners are also electric when they travel – becoming the first football club internationally to go electric. Manuel Neuer & Co. picked up their Audi …

Bengaluru FC launched the home kit for the 2020/21 season with the JSW Group returning for a second stint as the club’s principal sponsor. Launched through a video featuring club captain Sunil Chhetri, Udanta Singh and Suresh Wangjam, Bengaluru FC have gone with a classic blue kit from partners PUMA, …

Bundesliga club VfL Wolfsburg have announced a partnership with Social Investment Platform eToro. The multinational company will advertise at VfL from the beginning of the 2020/21 league season, becoming the Green-and-Whites’ official trading partner with immediate effect. “Trading is an exciting and ever-expanding economic sector which is open to any …

Southampton FC have announced Acronis, a global leader in cyber protection, as its Official Cyber Protection Partner. Under the agreement, Acronis will be providing the team with a full suite of cyber protection solutions to protect the team’s data assets and optimise data workflow, facilitating the team performing at its …

Hyundai Motor Deutschland will kick off the 2020/21 football season as the Mobility and Premium Partner for Bundesliga side Eintracht Frankfurt. The agreement links the two parties for the next three seasons, with Hyundai set to establish a strong presence as part of an intensive partnership. Hyundai’s focus will be …

Budweiser announced a long-term partnership with global football icon Lionel Messi. Admired by fans and respected by rivals, the King of Beers is celebrating his journey to the pinnacle of global football, defined by his commitment and relentless determination to both his teammates and craft. To introduce the collaboration, Budweiser …

Manchester City has announced it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal. The partnership began in 2015 and has grown to include sponsorship of both the men’s and women’s teams, elite development squad and …

Premier League champions Liverpool FC has teamed up with luxury Swiss watch brand TRIBUS in a new global partnership. Starting its long-term partnership with the club, TRIBUS will become the Reds’ official global wristwatch and timing partner from the beginning of the new 2020-21 season. As part of the new …

The DFL Deutsche Fußball Liga has concluded a cooperation agreement with one of the world’s largest food companies. From January 1, 2021 Mondelez International, which owns brands such as Milka, Oreo, and TUC, will become an official partner of the Bundesliga and Bundesliga 2. The partnership covers, among other things, …