Italy

Italian Serie A side S.S. Lazio Roma have announced a partnership agreement with Binance, who becomes the Club’s new Main Jersey Sponsor. Binance is a leading blockchain ecosystem and cryptocurrency infrastructure provider, trusted by millions of users around the world. The sponsoring partnership between Binance and Lazio as Main Jersey …

ELEVEN Italy has relaunched on the ELEVEN Group’s global streaming service ELEVENSPORTS.com for the 2021/22 season. ELEVEN Italy will utilise ELEVENSPORTS.com’s pioneering technology and extensive rights portfolio to deliver an enhanced streaming experience and an expanded content offering to Italian subscribers. The local platform will continue to bring fans comprehensive …

It’s the 1997-1998 season, an important year for the red and blues, characterised by the signing of football legend Roberto Baggio. It is that particular season’s yellow third jersey that the club has chosen to give tribute to with the design of the new third jersey that Sinisa Mihajlovic’s team …

Multi-asset investment platform eToro has announced the expansion of its partnership portfolio, securing deals with eight clubs in the Italian Serie A for the coming 2021/22 season. Founded in 2007, eToro is the world’s leading social investment network with over 23 million registered users worldwide. Making a significant investment into …

UMBRO have teamed up with Totti Soccer School to drop two jerseys for the 2021/22 season. Named after Italian icon Francesco Totti, the school provides training programmes and initiatives for over 500 young players of all ages across Italy. Earlier this year, the partnership was launched with #ThePromiseOfFootball, a special …

777 Partners, a Miami-based alternative investment firm, has acquired full ownership of Genoa Cricket and Football Club, Italy’s oldest professional football team. Genoa C.F.C., which plays in Italy’s Serie A, was established in 1893 and has won the Italian championship nine times. The new ownership group will purchase 99.9% of …

The Nike-made 2021/22 season third kit of Internazionale Milan takes its inspiration from the values of inclusion and equality, which have been part of Inter’s DNA since the club’s very inception. The black kit features a motif with four bright colours side by side in diagonal stripes, representing the acceptance …

Reigning Serie A champions FC Internazionale Milano and Zytara Labs have announced that the companies have signed a €85M ($100M) multi-year product partnership agreement, with support from the DigitalBits Foundation. This partnership will support Inter’s move to open up to an audience that is increasingly digital, to reach global targets …

AC Milan have announced a new partnership with Expo 2020 Dubai that will see the next World Expo become an Official Partner of the Rossoneri. Expo 2020 will take place from October 1, 2021 to March 31, 2022 and will be the first World Expo to ever be held in …

English Premier League giants Manchester United have confirmed the signing of Cristiano Ronaldo on a two-year contract with the option to extend for a further year, subject to international clearance. Cristiano, a five-time Ballon D’or winner, has so far won over 30 major trophies during his career, including five UEFA …