The Away shirt is a deep lapis blue shade finished with black sleeves and flashes of volt on the neckline and cuffs, with the Club’s famous cockerel emblem front and centre.
Dare To Do Bold is the third instalment in the club’s Dare To Do series, a five-part kit launch campaign which provides a contemporary twist on the iconic motto.
The launch video is themed around the passion and enjoyment of playing grassroots football, shot at night to a high-tempo soundtrack, with the Club’s players and fans illuminated under neon lights, echoing the shirt’s volt detailing. It celebrates individual personalities and energy, with eagle-eyed fans likely to spot nods to legendary players and moments from our history.
The Men’s First Team will wear the new Away kit for the first time during Saturday’s pre-season friendly with Sevilla FC in South Korea.