Based on the initial results, the following conclusions can be drawn:
- The majority of fans would like to see a more frequent men’s FIFA World Cup;
- Of this majority, the preferred frequency is biennial;
- There are considerable differences between the so-called traditional markets and the developing football markets; and
- Younger generations in all regions are more open and interested in change than older generations.
The methodology applied can be accessed here.
An expanded survey, involving over 100,000 people in more than one hundred countries, is currently underway. This survey will be more global in scope, balances elements such as population, geographic diversity, football history and potential, and covers both the frequency of the men and women`s FIFA World Cup, the findings of which will be published in due course.