The prime importance of authenticity in social media was a recurring theme, as was the value of experimentation (and a willingness to make mistakes) in developing winning digital initiatives.
The event featured four in-depth panel sessions with experts from:
- beIN Media Group
- DAZN
- Nissan Motors
- Notre Dame Athletics
- Panasonic
- Real Betis
- San Francisco 49ers
- Chelsea FC
- TLA Worldwide
- Verizon Digital Media Services
- Williams Racing
- World Sailing