The campaign aims to raise awareness of the need to reach a 70% survival rate by 2030. With this in mind, LALIGA will make the campaign highly visible on social media and in the stadiums themselves, with messages displayed on scoreboards, on advertising boards, with information also being given during the broadcasts. Additionally, players from the 42 LALIGA clubs will wear a green ribbon as an armband, instead of the black ribbon which is usually worn as a sign of mourning.In addition, the players of LALIGA GENUINE, which is being held this weekend in Cádiz, will also participate in the campaign by wearing bracelets and supporting them on social networks. The idea is to represent hope and survival by positively portraying one of the symbols that most often accompanies the illness.
Alongside LALIGA, other competitions in Spain will join the initiative over the weekend, such as the top men’s basketball competition, Liga Endesa; the top men’s handball competition, Liga Plenitud; the Royal Spanish Football Federation; the Royal Spanish Rugby Federation and the Kings/Queens League.