In collaboration with adidas, Arsenal FC have released a new pre-match jersey for the 2022/23 season which celebrates their Jamaican supporters.
With a vibrant display of energy and style, the jersey features a bold, all-over geometric print in green, gold and black – the colours of the Jamaican flag. With many Jamaicans living in the local community and across the capital, it pays tribute to those who call both north London and Jamaica home.
The campaign mixes football and fashion and features supporters in Jamaica, as well as the players in London wearing the jersey. The jersey will be showcased across the weekend at Notting Hill Carnival, and ahead of Arsenal FC men’s first-team game against Fulham FC.
The launch follows a series of initiatives that Arsenal FC alongside adidas have done to show appreciation for the club’s fanbase. In July, they continued the “Arsenal Supporting Supporters” campaign by donating £5 from every sale of our 2022/23 home shirt until the start of the new season to the Arsenal Foundation to support local community projects.
Commenting on the new jersey, Emile Smith Rowe – who comes from Jamaican heritage – said, “Football is nothing without the fans, and I’m proud to see adidas and my club continuing to support our supporters from all backgrounds – just like we did when we launched our home shirt this year. It’s a stunning shirt and I’m looking forward to wearing it.”
Arsenal legend, Ian Wright MBE, who was born in London to Jamaican parents, said, “This is much more than a pre-match jersey for me. It represents Arsenal’s history of supporting its players, fans, and communities, far and wide. The club was always a safe place for me to celebrate all the different parts of my history and heritage.”