The two partners had launched a new entity in Shree Cement East Bengal Foundation (SCEBF) to run the matters of the clubs football team.
Shree Cement managing director Hari Mohan Bangur said, “The club’s new logo retains the primary assets like the emblem of a flaming torch and its colours which showcases a merger between the rich legacy of East Bengal, its contribution to Indian football along with Shree Cement’s support to keep the flag flying high.”
“It’s a start of the new and exciting partnership for all of us with East Bengal, and we’re happy to share the evolution of the club’s logo. Our crest and brand identity has been a bold one, and I am sure that this will only take the legacy of the club forward,” he added.
“We’re proud to be presenting the new logo which salutes our rich footballing legacy, while embracing a modern outlook,” Prashant Bangur, Joint Managing Director Shree Cement, said.
“The fans are the heart and soul of SC East Bengal, and we will work together as one family trying hard every day to keep the flag flying high,” he added.
SC East Bengal will be coached by Liverpool FC and England legend Robbie Fowler, who with parts of his coaching staff and numerous players checked into their team hotel, the Hilton in Goa and they will undergo the mandatory quarantine period as per COVID-19 protocol ahead of starting off their onfield training.