Nike’s new partnership with EA SPORTS will look to build new immersive experiences and unlock brand new levels of customization within the EA SPORTS ecosystem. In future EA SPORTS titles, EA SPORTS and Nike plan to make select .SWOOSH virtual creations available allowing members and players unique new opportunities for self-expression and creativity through sport and style.
“Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them,” said Ron Faris, GM of Nike Virtual Studios. “This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base.”
“All of us at EA SPORTS are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sport, and culture,” said Andrea Hopelain, SVP of Brand for EA SPORTS & Racing. “Working with .SWOOSH, we’ll bring creativity and self-expression to the forefront for fans as they connect, compete and share their love for sport.”
Further details on the integration of the .SWOOSH community with future EA SPORTS experiences will be made available in the coming months.