Thursday , March 28 2024

PepsiCo to become new Eintracht Frankfurt premium partner!

PepsiCo Germany and Eintracht Frankfurt will be forming a strong duo in the heart of Europe from next season.

The legendary American company with German headquarters near Neu-Isenburg and the Bundesliga club have agreed on a premium partnership with a minimum duration of five years.

Varied offering from PepsiCo at Deutsche Bank Park

The strategic partnership includes exclusive delivery and selling rights for soft drinks, iced tea and snacks at all events at Deutsche Bank Park, and is also to be extended to the Stadion am Brentanobad, the ProfiCamp and the Riederwaldstadion. In addition, the selection of drinks at Deutsche Bank Park will be augmented by popular brands Pepsi, 7UP, Mirinda, Schwip Schwap and Lipton, while Lay’s and Doritos will be added to the snack offering.

PepsiCo a global sports partner

PepsiCo boasts long-running and deep partnerships in the sports sector around the world. As a partner of the UEFA Champions League and UEFA women’s competitions, the world’s second largest beverage and food company underlines its affinity for football and its exemplary stance in the matter of diversity. PepsiCo will also act as a partner in both men’s and women’s football at Eintracht Frankfurt. In addition to the premium partnership with Eintracht Frankfurt Fußball AG, PepsiCo will become an Eagle Partner of Eintracht Frankfurt e.V. and thus an important supporter of youth, children’s and grassroots sports at Riederwald and its network in the city. As a partner of Deutsche Bank Park, another focus is on numerous entertainment events with top international stars and unique live shows, which will be a feature of Frankfurt’s established summer stadium programme. More quality, less waiting time thanks to innovative technology.

PepsiCo will be supported within the premium partnership by the Radeberger Gruppe, which is exclusively responsible for the production, distribution and sales of the PepsiCo brand portfolio throughout Germany as part of a long-term cooperation.

Focus on sustainability

In the food industry, PepsiCo is considered a pioneer on the important topic of sustainability, which will soon also be included as a criterion in the DFL’s licensing process and is currently treated as a top priority at Eintracht Frankfurt. In addition to promoting the economic advancement of women, important principles of PepsiCo’s daily work include respect for human rights, creating inclusive workplaces, mitigating climate change, and regenerative agriculture and packaging solutions. To this end, PepsiCo has formulated ambitious goals for 2030 in its sustainability strategy “PepsiCo Positive”, which are divided into the areas of “Positive Agriculture”, “Positive Value Chain” and “Positive Choices”.

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