The newly-released film is the culmination of an innovative open-source campaign by the same name, in which adidas put out a call to action to the world, inviting athletes, musicians, artists and filmmakers in adidas Key Cities — London, Los Angeles, Tokyo, Paris, Shanghai, New York and host city Moscow — to co-create, contribute to their communities and shape the brand narrative.
The film reflects all the creativity that followed—moments adidas and makers created together. The film will run across social, digital and TV in select markets as the first-ever from adidas open-sourced campaign film and real-time pulse of the world’s biggest sporting event.
Highlights of content featured in the film:
- Content from creators in London, Los Angeles, Tokyo, Paris, Shanghai, New York and Moscow
- New football fields and football cages built for communities in London, LA, Paris and Moscow
- Murals and art installations around the world created by local artists
- adidas Tango Squad events in select cities
- adidas Runners from the Run for the Oceans event in LA