Ten European national teams from across Europe will take to the pitch in newly designed kits created by adidas, the new supplier for the UEFA Kit Assistance Scheme. Established in 2007, the scheme provides match and training wear to small and medium-sized national associations, ensuring their teams can appear in …
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The DFL Deutsche Fußball Liga, the Bundesliga’s governing body, and adidas AG are entering into a far-reaching “Future Partnership” to jointly strengthen the further development of German professional football. The cooperation is based on two key pillars: Firstly, adidas is providing the DFL with a loan facility of 100 million …
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As part of the International Weeks Against Racism, the Eintracht Frankfurt men’s, women’s and U21 teams will wear a special jersey featuring the message “We are Frankfurt. All of us.” across the chest. The club is thus making a clear statement against all forms of racism and discrimination. Community, diversity …
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From the 2026-27 season onwards, the official matchball for the Bundesliga and Bundesliga 2 will come from adidas. The cooperation with the global brand, born in Herzogenaurach, Germany, will initially run for four seasons until the conclusion of the 2029-30 season, and will apply to all matches in Germany’s top …
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Real Madrid and adidas present the 2024/25 season jersey. This time, it’s a minimalist design where the white colour incorporates a custom houndstooth pattern with the initials RM. The kit’s detailing is in black, such as the sponsor, the adidas logo, the shoulder stripes and the V-neckline. The jersey, which …
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Today adidas launches the next chapter of its brand campaign as it continues its ambition to help disarm negative pressure in sport. Bringing together icons from its global football family it aims to show what is possible when managing the weight of expectation. As anticipation builds towards a summer of …
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Aston Villa and adidas have announced the agreement of a multi-year partnership that will see the sportswear giant becoming the club’s official kit partner from the 2024/25 season onwards. From June 2024, the Villans will wear adidas for the first time in their history with the iconic sportswear brand supplying …
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The new Arsenal FC home kit is a celebration of the club’s core symbol, as they reveal their cannon-fronted home kit for the first time since 1989/90. The debut of the new home kit is accompanied by a film, exploring the passion that is invoked by the iconic Arsenal cannon. …
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When your pulse rises in the seconds before kick-off, your heart is pounding and your muscles are tensing… let’s go, you Reds! With the home jersey for the 2024/25 season, FC Bayern and adidas have developed a special kit that reflects the heartbeat and passion that unites the players on …
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adidas have launches a new campaign to encourage the 43% of girls that quit sport at 13 to stay in football, by showcasing the power and potential of a future in the game. To do this the brand has recreated the iconic Jose+10 image – originally created in 2006 to …
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