Sponsorship

Today UEFA and The FA have announced three new national partners of the UEFA Women’s EURO 2022, with the line up now including the LEGO Group, Pandora and Starling Bank. The tournament, which is due to be the biggest European women’s sporting event in history, will be hosted in England …

Bengaluru FC have entered into a two-year association with Rage Coffee, owned and operated by Swmabhan Commerce Private Limited, who will be the Blues’ Official Partner. Rage Coffee’s blends of supplements are sourced from plant extracts and natural compounds, and have been scientifically formulated to work synergistically with the coffee. …

Borussia Dortmund has become the latest former UEFA Champions League winners to choose Horizm’s AI powered platform to manage their digital assets. Dortmund is the first Bundesliga team to join Horizm’s growing roster of football clients and they join fellow UCL winners Real Madrid, Inter Milan and current champions Chelsea …

Social media platform Baaz and sports news website winwin have signed on as Regional Supporters of the 2021 FIFA Arab Cup – Qatar for the Middle East and Africa region. Jean-François Pathy, FIFA’s Director of Marketing, said, “The support of Baaz and winwin will play an important role in the …

Mengniu, one of China’s leading dairy product manufacturers, has entered into a partnership with FIFA to become an Official Sponsor of the 2022 FIFA World Cup – Qatar. Mengniu, which was previously an Official Sponsor of the 2018 FIFA World Cup – Russia, will activate branding and promotional activities in …

Manchester City has announced an extension to its global partnership with leading consumer appliances producer, Midea. This renewal sees the City and Midea partnership, covering both men’s and women’s teams, enter its third term. Throughout this partnership Midea has produced engaging digital content which has been extremely popular with City …

Kerala Blasters FC have announced Ather Energy as an Official Partner for the upcoming season of the Indian Super League (ISL). This is their second consecutive year as partners of Kerala Blasters FC. Ather Energy is India’s first intelligent electric scooter manufacturer and leading EV two-wheeler manufacturer. With more than …

AS Monaco have announced a partnership with Liga Stavok, one of the leading sports betting companies in Russia, which becomes a regional partner of the club for the 2021/22 season. As part of this partnership, Liga Stavok will benefit from visibility in Russia via the virtual LED technology of the …

Manchester City have announced a new partnership with Qualtrics, the leader and creator of the Experience Management (XM) category, which will make Qualtrics the Club’s Official Experience Management Software Partner. Qualtrics empowers organizations to listen to customer and employee feedback, understand and analyze what they hear, then take action to …

Italian Serie A side S.S. Lazio Roma have announced a partnership agreement with Binance, who becomes the Club’s new Main Jersey Sponsor. Binance is a leading blockchain ecosystem and cryptocurrency infrastructure provider, trusted by millions of users around the world. The sponsoring partnership between Binance and Lazio as Main Jersey …