Sponsorship

Manchester City has today announced a new regional partnership with noon.com – a homegrown digital marketplace created for local businesses in the Middle East and the largest GCC e-commerce company. The new partnership will also see noon.com become the Club’s Official Online Marketplace Partner in the Middle East. Starting in …

U.S. Soccer and Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, announced a multiyear partnership to become the organization’s first-ever Official Recovery Technology Partner. The partnership, which was facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for more than …

Southampton FC has announced that it has agreed to extend its partnership with the Coingaming Group as Main Club Partner for a further three years in a deal that will see their brand, Sportsbet.io continue as the club’s front-of-shirt sponsor. The deal is the biggest sponsorship agreement in the club’s …

Fulham FC have announced Better leisure centres as an Official Partner for the next three seasons, until the end of the 2022/23 campaign. During a month where gyms, swimming pools and leisure facilities are expected to reopen, Better joins Fulham FC’s portfolio of partners as the Club’s Official gym and …

LaLiga and Banco Santander have renewed their collaboration agreement for a further two years, with the option to extend for a further year until 2023-24, continuing a strategic relationship for both entities that began in 2016. With this renewal, Banco Santander once again demonstrates its confidence in LaLiga to continue …

Motorola Germany are a new partner of RB Leipzig! The telecommunications company and the Bulls have agreed to work together. The partnership contract was signed on Saturday, April 3 in the Red Bull Arena by Oliver Mintzlaff (CEO of RB Leipzig) and Björn Simski (Director and Managing Director of Motorola …

Italian Serie A side AC Milan and German car maker BMW have announced a new multi-year partnership, which will see the Italian branch of the German premium automobile manufacturer become the Rossoneri’s new Automotive Partner and Premium Partner. The two global brands, excellences in their respective fields, join hands to …

LAFC announced today the newest Golden Boot Club Partners, Postmates and Uber. After a successful partnership in 2020, the ‘Official On-Demand Delivery Partner of LAFC’ returns for 2021 with a renewed agreement that is an extension and expansion of the relationship to include the Postmates logo displayed on the left …

NEOM has become a new Global Partner of the Asian Football Confederation (AFC) from 2021-2024. The agreement encompasses major AFC national team competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar Final Round featuring the Continent’s top-12 football nations, and Asia’s flagship national team competition …

UEFA has announced a landmark deal with Just Eat Takeaway.com, which has become a wide-ranging partner for a number of UEFA’s flagship competitions. This partnership covers 11 different competitions, including the UEFA Champions League, the UEFA Europa League and the newly created UEFA Europa Conference League. The agreement for UEFA’s …