The Bundesliga and EA SPORTS FC™ are taking their partnership into a new era, announcing an extension of one of the longest-standing collaborations in global sports and entertainment. Since 1998, the Bundesliga and EA SPORTS have worked together to bring the excitement, authenticity and emotion of German football to fans …
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The Asian Football Confederation (AFC) today announced a media rights partnership with CBS Sports in the United States of America and its territories (including Guam, Northern Mariana Islands, US Virgin Islands and Puerto Rico), giving fans across the country access to live English-language coverage of the AFC Asian Cup Saudi …
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Leading Indian sports brand Vector X has unveiled its new ‘Unleash Football’ campaign in Goa alongside the women’s football team, celebrating the growing momentum of football in the country and reinforcing its long-standing association with the South Asian Football Federation SAFF. The campaign launch brought together players, officials and football …
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Betano has been named as an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America thanks to a new partnership between FIFA and Kaizen Gaming’s lead brand. The international showpiece tournament taking place across Canada, Mexico and the United States from Thursday, 11 June until …
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The Asian Football Confederation (AFC) today announced EA SPORTS FC™ as an Official Licensed Product of the AFC Asian Cup Saudi Arabia 2027™, marking a landmark global licensing partnership for Asia’s most prestigious men’s national team tournament. The global partnership will bring the Continental showpiece to life across select EA …
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The Asian Football Confederation (AFC) today announced Aramco, one of the world’s leading integrated energy and chemicals companies, as an Official Global Supporter of the AFC Asian Cup Saudi Arabia 2027™, marking a landmark moment in the history of Asian football’s flagship national team competition. Under the terms of the …
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The DFL Deutsche Fußball Liga, the Bundesliga’s governing body, and adidas AG are entering into a far-reaching “Future Partnership” to jointly strengthen the further development of German professional football. The cooperation is based on two key pillars: Firstly, adidas is providing the DFL with a loan facility of 100 million …
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The Asian Football Confederation (AFC) today announced ASPETAR, one of the world’s foremost orthopaedic and sports medicine hospitals, as its Official Medical Partner of all major AFC club competitions as well as several national team competitions through to June 2029. Based in Doha, Qatar, ASPETAR is widely regarded as one …
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Reebok, the iconic and irreverent sports culture brand, today announced a partnership with professional footballer Trevoh Chalobah, further strengthening the brand’s commitment to the global game. The signing builds on Reebok’s expanding presence in elite football following the recently announced partnership with Dušan Vlahović, as the brand continues to assemble …
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The All India Football Federation (AIFF) and Star Cement have, on Wednesday, March 11, 2026, signed a deal for the latter to come on board as the title sponsors for the Indian Football League (IFL) 2025-26 season. Star Cement, the pioneer cement brand of Northeast India and a rapidly growing …
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