UEFA has announced today that longstanding partner Mastercard has renewed its sponsorship of the UEFA Champions League for the 2024-27 commercial cycle. The agreement also includes sponsorship rights for the UEFA Super Cup in 2024, 2025 and 2026. UEFA and Mastercard celebrated their 30-year partnership at a special ceremony at …
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AS Monaco and ComAve announce innovative partnership to strengthen fan engagement. ComAve, the global e-commerce platform, is delighted to announce a new partnership with AS Monaco, one of the most prestigious football clubs in the French Championship with nearly 25 million fans on its social media platforms. This collaboration marks …
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Indigo Airline is the official global airline partner for the Indian National Football Team with an exclusive collaboration with the AIFF. Indigo also launch “IndiGoal”, which aims to foster a community where sports and travel come together delivering inspiring and thrilling content, and exclusive experiences — all while leveraging on …
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Bang & Olufsen will continue to bring the “Sound of Monaco” to AS Monaco and the Principality, as the Danish premium partner is extending its commitment to the Principality club for two additional seasons. The Bang & Olufsen logo has been prominently displayed on the upper back of the Monegasque …
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Skechers, The Comfort Technology Company, announces that it is taking the pitch with Indian National Football Team captain Sunil Chhetri by signing the legendary forward as a Skechers ambassador to compete in Skechers football boots and appear in marketing campaigns for the brand. Sunil Chhetri said, “I am delighted to …
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LALIGA and McDonald’s USA have joined forces to bring LALIGA’s world-class soccer to Latino and Hispanic communities across the United States with the McDonald’s x LALIGA Soccer Camps. This collaboration marks a significant step in bridging the accessibility gap by offering a platform for talent development to the next generation …
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Gatorade, the world’s leading hydration beverage, has brought global footballing icons to Gatorade’s Girls’ 5v5 Finals at the UEFA Women’s Champions League Final in Bilbao, to tackle the issue that 40%* of teen girls lack confidence in sport, a key driver to the athletes of tomorrow dropping out of sports. …
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Twenty-seven Young Leaders from the project network in Bangalore, New Delhi, and Kolkata joined together in Bangalore for the Etihad Young Leaders Summit, led by Manchester City community coaches. To celebrate the launch of the latest community football project in India with Etihad Airways, the airline flew out community coaches …
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Today, May 30, Leeds United FC have announce a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season. Today’s announcement that Red Bull will be joining forces with Leeds United reinforces the international popularity and significance of the club. Beginning in the …
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Rheinmetall is to become a new partner to Borussia Dortmund (BVB). The defence and technology group will appear in a sports and social context as a “Champion Partner” to the Bundesliga club moving ahead. The partnership has a term of three years and includes the use of wide-reaching advertising space, …
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