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The Asian Football Confederation (AFC) today announced Alrajhi Bank as an Official Global Supporter of the AFC Champions League Elite™, AFC Champions League Two™ and AFC Women’s Champions League™, covering the 2026–2029 cycle in the Kingdom of Saudi Arabia. The partnership builds on Alrajhi Bank’s existing association as an Official Regional Partner of the AFC Asian Cup Saudi Arabia 2027™.
Across the 2026–2029 cycle, Alrajhi Bank will deliver a series of fan engagement activations for supporters in Saudi Arabia. These initiatives include the Official Coin Toss, a Player Escort Kids programme, exclusive stadium experiences and digital activations at selected matches, which aims to bring fans closer to the action at every stage of the competition. Together, these initiatives reflect Alrajhi Bank’s commitment to ensuring fans are at the centre of Asian club football’s biggest moments, season after season.
AFC General Secretary Datuk Seri Windsor John said: “We are delighted to extend our partnership with Alrajhi Bank, now as an Official Global Supporter of our revamped club competitions. Club football in the Kingdom of Saudi Arabia is experiencing an unprecedented era of success, excitement and growth. By expanding its commitment to our premier club tournaments, Alrajhi Bank is uniquely positioned to enhance the matchday experience for one of the world’s most passionate fanbases.”
Mr. Majed Al Rajhi, General Manager of Retail Banking at Alrajhi Bank, said: “We view this partnership as an opportunity to create a different experience for fans, where Alrajhi Bank is present in the moments that bring people together through their passion for football, in a way that reflects our brand’s closeness to our customers and community. Our ambitions extend to enriching the fan experience from the moment they enter the stadium through their engagement with the various digital and on-ground experiences that accompany it. This expanded partnership with the AFC forms part of our presence in the Kingdom’s growing sporting landscape, in line with its advanced standing in hosting the region’s most prominent continental and international sporting events.”
Majed Al Rajhi added that the partnership extends the bank’s strategy of building partnerships with genuine impact and added value, while strengthening engagement with different segments of society, particularly younger generations, through platforms and experiences aligned with their interests and aspirations.
Patrick Murphy, Chief Executive Officer of Asia Football Group, said: “Alrajhi Bank’s involvement in the AFC Club Competitions is a further step in deepening a partnership that already spans the AFC Asian Cup Saudi Arabia 2027™. Their presence across matches in the Kingdom ensures Saudi fans are at the heart of Asia’s premier club competitions.”
