Business of Football

Red, black and white – the colours of Eintracht. The colours of a city. The colours of a club that unites generations. With the new adidas home shirt for the 2026/27 season, Eintracht Frankfurt pays tribute to the club‘s roots while bringing a modern sense of dynamism to the pitch. …

Leading Indian sports brand Vector X has unveiled its new ‘Unleash Football’ campaign in Goa alongside the women’s football team, celebrating the growing momentum of football in the country and reinforcing its long-standing association with the South Asian Football Federation SAFF. The campaign launch brought together players, officials and football …

Betano has been named as an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America thanks to a new partnership between FIFA and Kaizen Gaming’s lead brand. The international showpiece tournament taking place across Canada, Mexico and the United States from Thursday, 11 June until …

The Asian Football Confederation (AFC) today announced EA SPORTS FC™ as an Official Licensed Product of the AFC Asian Cup Saudi Arabia 2027™, marking a landmark global licensing partnership for Asia’s most prestigious men’s national team tournament. The global partnership will bring the Continental showpiece to life across select EA …

The Asian Football Confederation (AFC) today announced Aramco, one of the world’s leading integrated energy and chemicals companies, as an Official Global Supporter of the AFC Asian Cup Saudi Arabia 2027™, marking a landmark moment in the history of Asian football’s flagship national team competition. Under the terms of the …

Ten European national teams from across Europe will take to the pitch in newly designed kits created by adidas, the new supplier for the UEFA Kit Assistance Scheme. Established in 2007, the scheme provides match and training wear to small and medium-sized national associations, ensuring their teams can appear in …

The DFL Deutsche Fußball Liga, the Bundesliga’s governing body, and adidas AG are entering into a far-reaching “Future Partnership” to jointly strengthen the further development of German professional football. The cooperation is based on two key pillars: Firstly, adidas is providing the DFL with a loan facility of 100 million …

The Asian Football Confederation (AFC) today announced ASPETAR, one of the world’s foremost orthopaedic and sports medicine hospitals, as its Official Medical Partner of all major AFC club competitions as well as several national team competitions through to June 2029. Based in Doha, Qatar, ASPETAR is widely regarded as one …

As part of the International Weeks Against Racism, the Eintracht Frankfurt men’s, women’s and U21 teams will wear a special jersey featuring the message “We are Frankfurt. All of us.” across the chest. The club is thus making a clear statement against all forms of racism and discrimination. Community, diversity …

Reebok, the iconic and irreverent sports culture brand, today announced a partnership with professional footballer Trevoh Chalobah, further strengthening the brand’s commitment to the global game. The signing builds on Reebok’s expanding presence in elite football following the recently announced partnership with Dušan Vlahović, as the brand continues to assemble …