Business of Football

U.S. Soccer and Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, announced a multiyear partnership to become the organization’s first-ever Official Recovery Technology Partner. The partnership, which was facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for more than …

Southampton FC has announced that it has agreed to extend its partnership with the Coingaming Group as Main Club Partner for a further three years in a deal that will see their brand, Sportsbet.io continue as the club’s front-of-shirt sponsor. The deal is the biggest sponsorship agreement in the club’s …

Fulham FC have announced Better leisure centres as an Official Partner for the next three seasons, until the end of the 2022/23 campaign. During a month where gyms, swimming pools and leisure facilities are expected to reopen, Better joins Fulham FC’s portfolio of partners as the Club’s Official gym and …

LaLiga and Banco Santander have renewed their collaboration agreement for a further two years, with the option to extend for a further year until 2023-24, continuing a strategic relationship for both entities that began in 2016. With this renewal, Banco Santander once again demonstrates its confidence in LaLiga to continue …

UMBRO are pleased to welcome Zambian side Zanaco Football Club to the double diamond family. Playing in the top tier of Zambian football, ‘Sensational’ Zanaco was established in 1978 as a social team by employees of the national bank. The club has grown into one of the country’s most successful …

Following the launch of its new crest, FC Internazionale Milano releases its I M Collection by Nike, which includes the team’s special-edition jersey, the first to feature the new identity. The collection’s pieces are brought together by a blocked, geometrically-dazzling interpretation of the Nerazzurri stripes. The special-edition jersey features a …

Motorola Germany are a new partner of RB Leipzig! The telecommunications company and the Bulls have agreed to work together. The partnership contract was signed on Saturday, April 3 in the Red Bull Arena by Oliver Mintzlaff (CEO of RB Leipzig) and Björn Simski (Director and Managing Director of Motorola …

Elegance, a return to simplicity and a very special anniversary characterise the new official kits that Erreà has created for The Dale (Rochdale AFC) ahead of the new football season. With minimal and clean lines, the home shirt is fully in keeping with tradition with its thin vertical black lines …

UMBRO today, April 2 announced a new long-term partnership with the Ethiopian Football Federation (EFF). Having begun the association in 2019, this new agreement will see the men’s, women’s and developmental teams kitted out with high-performance match kit, training wear and off-field apparel. Technical and management staff will also be …

Italian Serie A side AC Milan and German car maker BMW have announced a new multi-year partnership, which will see the Italian branch of the German premium automobile manufacturer become the Rossoneri’s new Automotive Partner and Premium Partner. The two global brands, excellences in their respective fields, join hands to …