Business of Football

Burnley FC will use artificial intelligence to identify the next generation of football stars, as part of a new partnership with talent identification platform AiSCOUT. The club is the first in the Premier League to launch an open global talent search, to unearth players above the age of 14 who …

Indian Super League side Hyderabad FC have announced Phab as the Club’s Associate Sponsor and the Official Nutrition Partner for the 2020-21 season. Phab works at the intersection of food and science, to dispel myths about fitness, well-being and the sacrifice of taste in the quest for nutrition. Phab’s team …

Kerala Blasters have announced FanPlay IoT (Internet of Things) as their Official Fan IoT Engagement Partner for Season – 7 of the Indian Super League. FanPlay, the world’s first sports IoT platform that integrates advanced wearable technologies with world-class digital platforms aims to create a seamless connection between Elite Sports …

Tottenham Hotspur and cinch, one of the UK’s fastest-growing online car-selling platforms, have today announced a multi-year partnership which will see the innovative automotive platform become the Club’s first Official Sleeve Partner. The cinch logo will be seen on the sleeve of both the men’s and women’s teams’ shirts for …

I-League side NEROCA (North Eastern Re-Organising Cultural Association) FC and their kit partners Ambition Sportswear have launched their 2020/21 I-League season home kit. NEROCA FC’s 2020 home jersey will be in traditional in orange with white aplications at the collar and the arms with stripes across the stylish kit which …

Leaders in Sport (“Leaders”), the premium conference and content platform for senior executives in global sport, announced today that Jimmy Worrall, founder and CEO, has been appointed to an executive advisory role as Chair of the company. Co-Founder, Simon Lau, has been appointed Vice Chair. In their new roles, Jimmy …

Gokulam Kerala FC have announced CSB Bank as their official sponsors for the 2020/21 I-League season. As part of the sponsorship, CSB Bank will appear on the backside of the GKFC jersey. The club will also be doing several promotional activities along with the bank during the season. “CSB Bank …

Manchester City Women’s Football Club has announced a long-term partnership with Italian production house Salento Creazioni Moda. The team’s first ever global formalwear partner, the link-up will see the players wear a limited edition, hand-sewn collection at the Club’s Barclays FA Women’s Super League fixture against Manchester United at the …

Emirates enlisted the help of Arsenal, Real Madrid and AC Milan to surprise its most deserving fans and reconnect them with their favourite football clubs. In a year filled with video calls, it was only apt that Emirates set up one last virtual meeting for 2020 they would never forget. …