Business of Football

World Football Summit Asia 2024 concluded today at the King Abdullah Financial District (KAFD) in Riyadh, marking the end of a transformative two-day summit that has redefined the landscape of football business in Saudi Arabia and the entire GCC region. WFS, which counted on the Saudi Arabian Football Federation and …

World Football Summit Asia 2024, launched today at the King Abdullah Financial District (KAFD) in Riyadh, gathering thousands of industry leaders, and reinforcing Saudi Arabia’s rising influence in global football. The Summit, thanks to its partnership with the Saudi Arabian Football Federation and the Saudi Pro League, represents a crucial …

New Balance has today revealed the latest FC Porto Home Kit, set to be worn for the 2024/25 season. The iconic white and ‘Surf The Web’ blue stripes include a smoky, shadowy print effect, providing a fresh feel to the jersey recognised by football fans around the world. Representative of …

After celebrating the recent win of the Bulgarian Cup, the fourth in its history, Macron and PFK Botev Plovdiv announce the renewal of their partnership, which sees them together from 2022. PFK Botev Plovdiv plays in the First League, Bulgaria’s top football league, and is the oldest club in the …

Ten international senior and Under-21 teams will be sporting new kits over the next two years thanks to the UEFA kit assistance scheme, run in cooperation with Italian kit suppliers Erreà Sport. The kit assistance scheme, launched in 2007, provides match and training kit for smaller national associations’ men’s and …

Starting next season, Macron will be the new technical sponsor of FK Austria Wien, the most successful club in Austrian football history. A new multi-year partnership agreement with the Veilchen (the Violets) will cover the supply of technical sportswear to the first team, youth team and women’s team, plus a …

UEFA has announced today that longstanding partner Mastercard has renewed its sponsorship of the UEFA Champions League for the 2024-27 commercial cycle. The agreement also includes sponsorship rights for the UEFA Super Cup in 2024, 2025 and 2026. UEFA and Mastercard celebrated their 30-year partnership at a special ceremony at …

Real Madrid and adidas present the 2024/25 season jersey. This time, it’s a minimalist design where the white colour incorporates a custom houndstooth pattern with the initials RM. The kit’s detailing is in black, such as the sponsor, the adidas logo, the shoulder stripes and the V-neckline. The jersey, which …

Tottenham Hotspur have unveiled their brand new Nike Home Kit for the 2024/25 season. The design brings back the full navy sleeves to the Lilywhite kit, with the design celebrating the iconic colours of the Club. The kit is made from Dri-FIT ADV, an innovative fabric designed to help keep …