The Bundesliga and EA SPORTS FC™ are taking their partnership into a new era, announcing an extension of one of the longest-standing collaborations in global sports and entertainment. Since 1998, the Bundesliga and EA SPORTS have worked together to bring the excitement, authenticity and emotion of German football to fans …
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Eintracht Frankfurt have unveiled their new third kit for the 2026/27 season, drawing on defining elements of Hessian ‘Ebbelwoi’ cider culture. The campaign video brings together tradition, humour and Frankfurt culture, highlighting the jersey’s strong regional connection. At its heart is the link between Hessian cider culture and Eintracht Frankfurt, …
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Soccerex, the global football business platform connecting the football industry through strategic relationships, meaningful collaboration and year-round business opportunities, today announced a partnership with CONCACAF for Soccerex Miami 2026, where the confederation will join as a partner. Through participation at Soccerex Miami 2026, CONCACAF will leverage the Soccerex platform to …
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The eagle of the 80s and 90s is back – having never really gone away. With the new away shirt from adidas for the 2026/27 season, Eintracht Frankfurt is bringing an iconic piece of club history back onto the pitch and evoking strong feelings and special memories. The focal point …
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The Asian Football Confederation (AFC) today announced a media rights partnership with CBS Sports in the United States of America and its territories (including Guam, Northern Mariana Islands, US Virgin Islands and Puerto Rico), giving fans across the country access to live English-language coverage of the AFC Asian Cup Saudi …
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Red, black and white – the colours of Eintracht. The colours of a city. The colours of a club that unites generations. With the new adidas home shirt for the 2026/27 season, Eintracht Frankfurt pays tribute to the club‘s roots while bringing a modern sense of dynamism to the pitch. …
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Leading Indian sports brand Vector X has unveiled its new ‘Unleash Football’ campaign in Goa alongside the women’s football team, celebrating the growing momentum of football in the country and reinforcing its long-standing association with the South Asian Football Federation SAFF. The campaign launch brought together players, officials and football …
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Betano has been named as an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America thanks to a new partnership between FIFA and Kaizen Gaming’s lead brand. The international showpiece tournament taking place across Canada, Mexico and the United States from Thursday, 11 June until …
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The Asian Football Confederation (AFC) today announced EA SPORTS FC™ as an Official Licensed Product of the AFC Asian Cup Saudi Arabia 2027™, marking a landmark global licensing partnership for Asia’s most prestigious men’s national team tournament. The global partnership will bring the Continental showpiece to life across select EA …
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The Asian Football Confederation (AFC) today announced Aramco, one of the world’s leading integrated energy and chemicals companies, as an Official Global Supporter of the AFC Asian Cup Saudi Arabia 2027™, marking a landmark moment in the history of Asian football’s flagship national team competition. Under the terms of the …
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