Business of Football

When two brands with a genuine attacking spirit come together, the result is more than simply a sponsorship. It is an active alliance. A promise. A team. Vodafone will be the new main sponsor of eight-time German champions Borussia Dortmund starting from next season – and for at least five …

Yanmar Holdings is proud to announce its official sponsorship of the ASEAN Football Federation’s (AFF) four major national team and club events: the ASEAN Championship™, the ASEAN Club Championship Shopee Cup™, the ASEAN MSIG Serenity Cup™, and the ASEAN U-23 Championship™, collectively branded as the ASEAN United FC. The partnership …

Soccerex is proud to announce 433, one of the world’s most influential football media platforms, as an official media partner for Soccerex Europe 2025. This exciting collaboration further enhances Soccerex’s global reach and strengthens its position as the leading business platform for the football industry. With its massive international following, …

Today, Powerade launched the next evolution of its “Pause is Power” global platform, with a new creative campaign that builds on the brand’s sports legacy. The 2025 campaign features “The 304” and “My First Love,” two films that focus on empowering athletes at pivotal moments and star inspirational footballers who …

Molten Corporation, a leading sports equipment manufacturer based in Hiroshima, Japan, and CONCACAF have unveiled the new Molten CONCACAF Gold Vantaggio 5000 match ball, revealed during the official draw for the 2025 CONCACAF Gold Cup, held in Miami, Florida. Set to debut at this summer’s CONCACAF Gold Cup, the ball …

The inaugural edition of the World Football Summit (WFS) Rabat 2025, held in partnership with Evosport, a subsidiary of UM6P, and in collaboration with the Royal Moroccan Federation of Football concluded after two days of exchanges on the state and the trajectory of football in Africa and its links to …

World Football Summit (WFS), in partnership with UM6P and Evosport, and with OCP Group as the Presenting Partner, will welcome over 1000 leaders from the global football industry to Rabat on April 9-10, 2025, marking a significant milestone in Morocco’s rise as a football powerhouse following their historic World Cup …

From the 2026-27 season onwards, the official matchball for the Bundesliga and Bundesliga 2 will come from adidas. The cooperation with the global brand, born in Herzogenaurach, Germany, will initially run for four seasons until the conclusion of the 2029-30 season, and will apply to all matches in Germany’s top …

World Football Summit (WFS), a leading platform in the global football industry, has announced the organization of WFS Rabat 2025 in partnership with EVOSPORT, a subsidiary of University Mohammed VI Polytechnic (UM6P), and in collaboration with the Royal Moroccan Football Federation (FRMF). Scheduled for April 9-10, 2025, on the UM6P …

World Football Summit Asia 2024 concluded today at the King Abdullah Financial District (KAFD) in Riyadh, marking the end of a transformative two-day summit that has redefined the landscape of football business in Saudi Arabia and the entire GCC region. WFS, which counted on the Saudi Arabian Football Federation and …